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ZGBriefs

October 11, 2012

[…] many, annoyance over congestion and price-gouging undermines, if not outweighs, the benefits of getting paid time-off. In China, little happiness matters (October 11, Offbeat China)Mengniu, the dairy brand that has been at the center of almost every tainted milk scandal in China, planned for re-branding and came up with one new marketing pitch: Little […]

ZGBriefs

May 9, 2013

[…] struggling automakers jump on SUV boom (May 7, 2013, AP) This is China's Year of the SUV. Whatever their specialties used to be, automakers ranging from global brands to China's ambitious rookies are scrambling to cash in on the explosive popularity of sport utility vehicles. A Shift in the Goals of Chinas Rich Abroad […]

The Lantern

Socially Speaking

On June 4, ChinaSource conducted an online webinar entitled "Socially Speaking," in which we gave participants a behind the scenes look at how ChinaSource is utilizing the internet and social media to engage the Christian community around critical issues facing China. In this edition of the Lantern, we would like to share some of […]

ZGBriefs

August 29, 2013

[…] second language acquisition are, but clearly the two are related. The Yongjiu Bicycles Logo (August 29, 2013, Sinosplice) I noticed this cleverly designed logo for the Shanghai brand recently, and had to take note: 10 Hilarious Chinese to English Translations in Signs (August 29, 2013, China Whisper) If a foreigner travels to China, he […]

ZGBriefs

September 5, 2013

[…] a charge of participation in a gang rape. The political reverberations of Mr Bos case are greater, but Mr Lis has aroused a stronger public reaction. China's brand-new abandoned cities could be dystopian movie sets (i09) China's building boom has created a ton of abandoned cities and massive ruins most of which are brand […]

Blog Entries

ZGBriefs The Weeks Top Picks, June 26 Issue

[…] the most exciting of subjects, but those who know and use Pleco understand how crucial it is to one’s language learning regimen. It’s one of those rare brand names (if you can call it a brand) that will elicit sheer glee from its users upon the very mention of its name. A Swiss Army […]

ZGBriefs

ZGBriefs | January 14, 2016

[…] document was a mind-numbingly laborious task. Arts / Entertainment / Media 6 Chinese films to watch out for in 2016 (January 16, 2016, Time Out Beijing) A brand new year means a brand new slate of films to get excited about. We scope out the best of 2016’s Chinese blockbusters, gorgeous cartoons, kung fu […]

ZGBriefs

ZGBriefs | June 2, 2016

[…] The controversial Qiaobi laundry detergent commercial that shows a black man turning into a Chinese man after being ‘washed’ has been taken down by the company. The brand apologizes for the controversy, but many Chinese netizens are not satisfied. In China, Homeowners Find Themselves in a Land of Doubt (May 31, 2016, The New […]

ZGBriefs

ZGBriefs | July 18, 2019

[…] Known as “Broken Shoes” And “Don’t Touch Me” in China (July 11, 2019, Quartz) These are just some of the nicknames Chinese fans have given to luxury foreign car brands. Sometimes the monikers are awarded because the foreign brand name is hard to pronounce, so users opt instead for the closest translation to the brand’s English […]

ZGBriefs

ZGBriefs | September 9, 2021

[…] Cainiao to launch a very popular traditional Chinese dish known as ‘stinky’ snail noodles. Due to KFC’s localisation efforts, the campaign was able to further build its brand strength within the Chinese community. The creative campaign captured the attention of young consumers, as it tapped into their work culture, by offering late night dinners […]